PRO to distribute Vitec brands and Olympus products in the United States

GaryPageau , ,

Photographic Research Organization (PRO), the leading buying group for the North American camera specialty channel, announced two major distribution deals this week. The Fairfield, CT, based buying group has been appointed the independent U.S. photo specialty distributor of Vitec  imaging products, including brands like Manfrotto, Avenger, Joby, Lowepro, Gitzo, Lastolite, and more, as well as a distributor of Olympus camera, lenses, binoculars and voice recorders.

The change in Olympus distribution follows the acquisition of the Olympus Imaging business by Japan Industrial Partners (JIP), operating under the OM Digital Solutions Corp., name.

Due to the large number of Vitec customers who are not part of PRO’s traditional camera dealer network, the group has set up a subsidiary, PRO Distributors, to handle these accounts, says Mark Leonard, COO, PRO.

Products will be distributed from PRO’s warehouse in Hatboro, Pa.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.